To position Victorinox knives as the leading brand of entry-level kitchen knives for young adults.
Objective:
To position Victorinox knives as the leading brand of entry-level kitchen knives for young adults.
We took this Idea and implemented the big idea of "reviews" showcasing words that just doesn't co exist with the Victorinox brand.
We took this Idea and implemented the big idea of "reviews" showcasing words that just doesn't co exist with the Victorinox brand.
The Above Messes with the one star reveiw
Stating that "Unreliable" isn't in the victorinox
dictionary.
This Reveiw Messes with our knives not being able to last as a myth. Victorinox knives aret doing the precision cuts that isn't in your other standard knives
Also Alternative forms of ads on instagram and ads on billboards meant to catch the eye of passerbys showing reveiws from people that hits at the heart of what goes wrong in the kitchen.
